SOCIAL MEDIA CASE STUDY
Beauty & Hair Product Social Media Campaign
Campaign Duration: 2 months
Platforms: Instagram campaign
Overview:
The influencer marketing strategy for CharlieCurls is focused on the following:
Develop an influencer marketing campaign to increase brand awareness
Manage influencer communications including outreach and follow-up
Maximize the reach of influencer generated-content
Strategy & Tactics:
Developed #CharlieCurlsHair influencer marketing campaign to introduce product to top social media influencers to further brand awareness
Crafted custom pitches and managed outreach to targeted lifestyle, beauty, and mom bloggers and influencers
Provided campaign details and guidelines for influencers and handled all follow-up efforts throughout campaign
Organized all influencer mentions for future use for client
The Results:
Influencer Marketing
Confirmed 38 targeted partnerships for brand with lifestyle, beauty, and mom bloggers & influencers
Sample of influencer Mentions:
*Social media campaign completed at my previous business Bold & Pop
