SOCIAL MEDIA CASE STUDY
Food Start-up Social Media and Influencer Marketing Campaign
Campaign Duration: 1 year
Platforms: Facebook and Instagram campaign
Overview:
Created and executed a social media strategy to increase awareness of the Pixsweet brand and their products, 3D ice pops and the platform behind them to create a popsicle in any shape you can imagine. The campaign was targeted on creating awareness to local Los Angeles audience through strategic content, social networking, and social media marketing.
Built social media strategy with strategic campaigns to increase awareness and engage audience
Provided weekly content calendars
Managed community management and social networking efforts
Managed influencer marketing campaign
Managed Facebook ads campaign to grow following and post reach
Strategy & Tactics:
Developed consistent social media content and posting schedule focused on driving key Pixsweet messaging
Developed influencer marketing strategy to introduce Pixsweet to top social media influencers hosting events to further brand awareness with other influencers and larger brands
Designed custom social media graphics using mock-ups, Pixsweet branding, quote graphics and gifs
Planned and coordinated Instagram feed cohesion using event photos
Developed Facebook advertising campaign to expand reach and further brand awareness efforts
Actively monitored social media accounts for brand engagement, conversation, and mentions around Pixsweet as well as hashtags for events the brand participated in
Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos of pops and re-posting their content on Pixsweet’s account
Sample of user-generated content:
The Results:
Increased Instagram followers by 157% adding 1k+ new followers
Increased weekly Instagram impressions by 300% to an average of 2.5k impressions per week
Increased weekly Instagram profile views by 245% to 250 views per week
Increased Facebook page likes by 230% adding 1.3k+ new fans
Increased average weekly Facebook impressions by 525% to an average of 2.5k+ impressions
Increased weekly post engagement by 571% to 300 weekly engagements
Influencer Marketing Campaign
4 influencer mentions confirmed during 1-month traditional campaign
Circus of Cakes (15.8k followers)
XoDayDreamers (33.6k followers)
Unforgettable Treats (72.9k followers)
Fatties Feed (41.3k followers)
Secured 2 influencers hosting events with larger brands to increase brand awareness
Rachel Pitzel (381k followers)
Celine Linarte (51.1k followers)
Assisted with leveraging Perez Hilton (157k followers) mention of brand from Instagram Stories
*Social media campaign completed at my previous business Bold & Pop