SOCIAL MEDIA CASE STUDY
Health and Wellness Product Social Media Campaign
Campaign Duration: 1 year
Platforms: Facebook campaign
Overview:
We worked with a probiotics company in the health and wellness industry to do the following:
Developing content to increase engagement rates across platform
Supporting PR campaign and strategic messaging across Facebook
Launching targeted Facebook advertising campaigns to support efforts
Streamlining imagery used on platform for brand consistency
Managing community management and social networking efforts
Integrating user-generated content into social media efforts (when available)
Strategy & Tactics:
Developed consistent social media content categories focused on driving key messaging. Categories include:
The Probiotic Advantage: Focused on highlighting unique advantages product has in probiotics market
Relief is in Season: Highlighting spring activities people can enjoy without worrying about seasonal allergy symptoms thanks to allergy formula
Gut Health for Best Health: Focused on educating people of the importance of gut health.
Survive and Thrive: Inspirational and motivational quotes to inspire people to live their best lives
Articles and Opinions: Highlighting press coverage and news related to gut health and probiotics
Created custom branded graphics and styled lifestyle imagery for Facebook posts
Launched Facebook post engagement advertising campaign to expand reach of posts
Launched content campaign to generate buzz for launch at Target including a giveaway to Facebook fans
Sample of styled images + custom graphics
The Results:
Key campaign wins
Increased weekly post engagement rates by 82% from an average of 700 weekly engagements to 1.2k+ weekly engagements
Increased followers by 5.3k+ in campaign with 22% community growth
Target content campaign received 7.8k+ impressions and Facebook giveaway received 200+ entries
*Social media campaign completed at my previous business Bold & Pop