Going Bold Studio | Social Media Case Study | Home Decor Product Social Media and Influencer Marketing Campaign

SOCIAL MEDIA CASE STUDY

Home Decor Product Social Media and Influencer Marketing Campaign

Campaign Duration: 2 years

Platforms: Facebook and Instagram campaign

Overview:

The social media and influencer marketing strategy for our home decor product focused on the following:

  • Developing consistent content strategy that highlights the diversity of product

  • Screening influencer partnership opportunities and coordinate shared posts

  • Managing community management and social networking efforts

  • Curating photos for content calendars from mix of brand assets and user-generated content

Strategy & Tactics: 

  • Developed consistent social media content and posting schedule focused on driving key messaging

  • Screened potential influencers for partnership opportunities and monitored published content

  • Actively monitored social media accounts for brand engagement, conversation, and mentions

  • Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos

Sample of user-generated content

Sample of influencer mentions:

The Results:

Key Campaign Wins (organic and sponsored metrics included)

  • Increased Instagram followers by 4.2k+ with an increase rate of 38%

  • Increased impressions/week up to rate of 366k+/week (rate of 1.4 mil/monthly)

  • Increased accounts reached/week up to rate of 211k+/week (rate of 846k/monthly)

  • Increased profile views up to rate of 1.4k/week (rate of 5.8k/monthly)

  • Supported 12 influencer partnerships including campaigns with @thehautebrunette, @athomewithashley and @lili_mitrovic

*Social media campaign completed at my previous business Bold & Pop