SOCIAL MEDIA CASE STUDY
Home Decor Product Social Media and Influencer Marketing Campaign
Campaign Duration: 2 years
Platforms: Facebook and Instagram campaign
Overview:
The social media and influencer marketing strategy for our home decor product focused on the following:
Developing consistent content strategy that highlights the diversity of product
Screening influencer partnership opportunities and coordinate shared posts
Managing community management and social networking efforts
Curating photos for content calendars from mix of brand assets and user-generated content
Strategy & Tactics:
Developed consistent social media content and posting schedule focused on driving key messaging
Screened potential influencers for partnership opportunities and monitored published content
Actively monitored social media accounts for brand engagement, conversation, and mentions
Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
Sample of user-generated content
Sample of influencer mentions:
The Results:
Key Campaign Wins (organic and sponsored metrics included)
Increased Instagram followers by 4.2k+ with an increase rate of 38%
Increased impressions/week up to rate of 366k+/week (rate of 1.4 mil/monthly)
Increased accounts reached/week up to rate of 211k+/week (rate of 846k/monthly)
Increased profile views up to rate of 1.4k/week (rate of 5.8k/monthly)
Supported 12 influencer partnerships including campaigns with @thehautebrunette, @athomewithashley and @lili_mitrovic
*Social media campaign completed at my previous business Bold & Pop