Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign

SOCIAL MEDIA CASE STUDY

Jewelry Travel Case Social Media Campaign

Campaign Duration: 5 months

Platforms: Facebook, Instagram and Pinterest campaign

Overview:

Created and executed a social media launch strategy to introduce Delena brand and support consumer launch.

  • Developed launch strategy for social media on social media to introduce brand to consumers and drive awareness for the brand

  • Provided brand styling for Instagram photos and custom graphic creation

  • Launched targeted Facebook advertising campaign to increase reach of posts, drive website traffic and close sales

  • Oversaw community management and social networking efforts

Strategy & Tactics: 

  • Developed consistent social media content categories focused on driving key messaging and different features of travel jewelry case

  • Provided thoughtful brand styling and custom graphic creation to match aesthetic of brand and introduce products to consumers

  • Launched various Facebook advertising campaigns for two months of campaign to support product release

Sample of styled Instagram photos and custom branded graphics:

Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign
Going Bold Studio | Social Media Case Study | Jewelry Travel Case Social Media Campaign

The Results:

5-month Launch Campaign Results

Key Website Traffic Campaign Wins

  • Social media campaign resulted in over 4k+ page views

  • 48% of website referral traffic resulted from social media efforts

Key Facebook Campaign Wins (including organic and sponsored metrics)

  • Campaign increased Facebook followers by 81%

  • Campaign increased monthly impressions up to 47k+ impressions/month

  • Campaign increased monthly post engagements up to 6.1k+ engagements/month

Key Pinterest Campaign Wins

  • Campaign increased rate of monthly viewers up to 1.8k+ Pinterest users

  • Campaign increased rate of impressions up to 2.07k+ monthly impressions

Key Facebook Advertising Campaign Wins (2 months of 5 month campaign)

  • Campaign Ad impressions: 124k+ impression

  • Account reached: 81k+ accounts

  • Website traffic from ads: 1.5k+

  • Add to cart: 127 adds to cart ($8.8k potential sales)

Key Instagram Campaign Wins

  • Campaign increased Instagram followers by 135%

  • Campaign increased monthly impressions up to rate of 17.2k+ impressions/month

  • Campaign increased reach up to rate of 8.5k accounts/month

  • Campaign increased monthly rate of profile views up to 344/month

*Social media campaign completed at my previous business Bold & Pop