SOCIAL MEDIA CASE STUDY
Meal Kit Service Influencer Marketing Campaign
Campaign Duration: 2 months
Platforms: Instagram campaign
Overview:
The influencer marketing strategy focused on maximizing brand exposure locally in NYC. This was done by networking with local influencers, introducing them to the service, and encouraging them to share their experience with their social networks.
Strategy & Tactics:
Development of Content Strategy
Community Management, Follower, and Engagement Strategy
Development of Influencer Marketing Program for Local NYC Food Influencers on Instagram
Brand Monitoring
the results:
Secured 9 NYC food influencers with combined following of 170,000+ Instagram followers
Developed hashtag campaign to promote corporate partnerships to drive interest and engage attendees of event
*Social media campaign completed at my previous business Bold & Pop