Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign

SOCIAL MEDIA CASE STUDY

National Ice Cream Brand Social Media Campaign

Campaign Duration: 6 months

Platforms: Facebook, Instagram, and Twitter campaign

Overview:

Created and executed a social media campaign focused on increasing awareness of new pint ice cream, sundae and cake line created by an established NYC restaurant.

  • Developed awareness social media strategy focused on introducing products to new customers and fans of the original NYC restaurant

  • Provided creative strategy across platforms to highlight photos of products and engage consumers and influencers through assets

  • Created strategy focused on re-engaging audience and increasing reach and engagement of content

  • Launched a social networking campaign to maximize organic community growth tactics for brand

  • Organized a clear community management strategy to streamline engagement with questions and requests from an active worldwide audience

Strategy & Tactics: 

  • Created social media strategy focused on introducing new products while cross-promoting connection to famous NYC restaurant

  • Developed strategic content categories to share key messaging for brand and highlight the unique stories behind each product

  • Supported nationwide launch of products and cross-promoted regional retailers and their promotions

  • Provided style guide and provided style direction to creative team for social media assets and assisted with brand styling of pint ice cream flavors

  • Curated photos from famous NYC restaurant, influencer and user-generated content

  • Oversaw community management, social networking efforts, and influencer marketing inquiries for nationwide brand with a collective audience of 60k+ worldwide fans and followers

  • Launched Instagram giveaways to celebrate launch of latest pint ice cream flavors and engage audience

Sample of styled Instagram photos:

Sample of curated social media assets:

Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign
Going Bold Studio | Social Media Case Study | National Ice Cream Brand Social Media Campaign

The Results:

Notable Campaign Accomplishments:

  • Increased monthly Instagram impressions of posts by 453% up to a rate of 31.2k impressions/month

  • Increased weekly Instagram website clicks by 874% up to rate of 2.5k+ clicks/month

  • Increased weekly Facebook impressions of posts by 326% up to a rate of 12.8k+ impressions/month

  • Increased weekly Facebook post engagement by 491% up to a rate of 4.7k+ engagements/month

*Social media campaign completed at my previous business Bold & Pop