SOCIAL MEDIA CASE STUDY
Non-Profit Social Media Campaign
Campaign Duration: 5 months
Platforms: Facebook and Twitter campaign
Overview:
Created and executed a social media strategy to increase awareness of activities and engagement for Action for Healthy Kids. The campaign was focused on increasing awareness of non-profit programs, webinars, fundraising and volunteer opportunities. We also led the strategy for their annual Every Kid Healthy Week which partners with schools across the country to promote healthy eating and active lifestyles for students.
Built social media strategy with strategic campaigns to increase awareness and engagement
Provided weekly content calendars
Managed community management and social networking efforts
Managed #EveryKidHealthy Week social media campaign
Strategy & Tactics:
Create strategic content to increase engagement and communities on Facebook and Twitter
Highlight national and local events, resources, webinars, and volunteer opportunities.
Promote and increase website traffic through content marketing and Facebook advertising campaign
the results:
Community Growth:
Increased organic Facebook fans to 26,681 Facebook fans (Starting 25,205)
Increased organic Twitter followers 7,207 (Starting 6,783)
Social Campaign :: #EveryKidHealthyWeek campaign
Campaign received 260+ contributors sharing about the campaign
Campaign had a total audience of 1.7 million+ on Facebook and Twitter
Campaign received over 2.6 million+ impressions on Facebook and Twitter
*Social media campaign completed at my previous business Bold & Pop