SOCIAL MEDIA CASE STUDY

Online Boutique Social Media Campaign

Campaign Duration: 3-months

Platforms: Instagram campaign

Overview:

Created and executed a social media strategy to increase awareness and engagement for Fox & Clover and its ecommerce store. Efforts were focused on developing strategic content and networking efforts.

Built social media strategy with strategic campaigns to increase awareness and engage audience
Provided weekly content calendars
Managed community management and social networking efforts
Implemented user-generated content strategy

Strategy & Tactics:

Developed 7 content categories focused on highlighting different product categories and focus for brand
Researched targeted hashtags to maximize reach of Instagram posts and network with target audience
Executed social media branding photoshoot to create consistent styled images for Instagram
Designed custom social media graphics to integrate quote graphics into content strategy
Planned and coordinated Instagram feed for brand cohesion
Actively monitored Instagram for brand engagement, conversation, and mentions around Fox & Clover
Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos of productss and re-posting their content on Fox & Clover’s account

Sample of brand styling photos & custom graphics:

Sample of user-generated content:

The Results:

Key Facebook Wins

Increased Facebook fans by 172% adding 6.6k+ new members to the brand’s community with 10.4k+ Facebook fans
Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
Increased weekly impressions of posts by 320% to an average of 8k+ impressions

Key Instagram Wins

Increased Instagram followers by 256% adding 5.5k+ new followers to their community of 7.7k+ followers
Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week