snack company Social Media and Influencer Marketing Campaign

Campaign Duration: 3 months

Platforms: Facebook and Instagram campaign

Overview:

The social media and influencer marketing strategy for the snack company focused on the following:

Developed launch strategy for social media on Instagram to introduce brand to consumers and drive awareness for the brand

Provided brand styling for Instagram photos and custom graphic creation
Developed strategic content focused on the benefits of ingredients, brand story and history of hemp in the United States
Created influencer marketing strategy to increase awareness for brand
Launched targeted Instagram advertising campaigns to support efforts
Oversaw community management and social networking efforts
Integrated user-generated and influencer-generated content into social media efforts (when available)

Sample of styled Instagram photos:

Developed consistent social media content categories focused on driving key messaging and presenting brand as a thought leader in the hemp seed industry
Provided brand styling for Instagram photos and custom graphic creation
Provided thoughtful brand styling to match aesthetic of brand and introduce products to consumers
Launched influencer marketing campaign focused on influencers in the food, fitness, health and wellness industries
Launched Instagram advertising campaign focused on increasing reach of strategic messaging to support retail roll-out of products

Sample of custom branded graphics:

3-month Launch Campaign Results

Key Campaign Wins

Secured 32 partnerships with targeted macro and micro-influencers with a collective audience of 490k+ followers
Highlighted partnerships for the brand included @spinach4breakfast, @grilledcheesesocial, @Couple_of_foodies, @jeannine_morris, @mariselmsalazar, and @fitfabstef
Increased Instagram followers by 30% during launch campaign

Sample of influencer mentions: